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The Video Platform Provides Viewers Control to Reduce Artificial Intelligence-Made Media in Their Feeds

TikTok is introducing a fresh option that allows them to cut down on the quantity of AI-made videos appearing in their timelines. This step comes as the platform revealed that it now features over 1 thousand million AI-generated clips.

Trial and Implementation

The new functionality is undergoing trials over the next few weeks before a widespread launch. This advancement aligns with a surge in AI-generated material, spurred by recent content generation software.

The Broader AI Trend

Recent reports that approximately one in 10 of the fastest-growing channels on a competing service primarily display clips produced artificially. A significant portion of this content is deemed mass-produced AI material, a phrase for inferior, bulk-generated content that is typically illogical or dreamlike.

Based on user feedback that many people like content made with AI tools, ranging from digital art to science explainers, and we want to offer the community the ability to increase or decrease of that, depending on their own choices,” commented a spokesperson.

Volume and Proportions

The service disclosed that there are presently 1.3bn videos on its service identified as artificially created. Overall, in excess of 100 million media items are uploaded to the service daily, making AI content a relatively small part of its overall inventory.

How to Adjust Settings

Viewers will be in a position to decrease or raise the volume of AI content they see by accessing the content preference setting in the application and selecting the AI content topic. Further subjects that are already be adjusted under the tool encompass politics, fashion, aesthetics, and dance.

AI Disclosure Rules

The platform’s guidelines require creators to tag “realistic” AI-made content, and it prohibits malicious fake videos of well-known individuals or emergencies. Any realistic AI video that is not labeled can be taken down under its terms of service.

Additionally, the platform will from now on add an AI-generated watermark to content created with its own AI tools, or identified by an collaborative effort for spotting artificial media. This step is designed to deter users from trying to evade the disclosure requirement.

Responsible AI Funding

TikTok is also launching a $2 million AI literacy fund for experts and organizations to create learning resources about using AI responsibly. This project will assist charitable organizations focused on educating computer science.

Moderation Strategy

The video-sharing app has defended its moderation strategy, amid controversy over proposals to cut jobs for a large number of content moderators in Britain. The company is planning to eliminate hundreds of positions in its content moderation team in the UK capital, with labor groups and internet security professionals raising concerns that people are being substituted by machine-led review.

A senior executive explained that people-led review would still have a role, but AI can shield workers by removing the most distressing content before it has to be seen by staff. The company reported a notable drop in disturbing and violent content reviewed by safety staff over the last 12 months due to intervention by its automated systems.

We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s very important to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”
Written by

Priscilla Larson

A tech journalist and business strategist with over a decade of experience covering digital transformation and startup ecosystems across Europe.

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